MIDDLESEX · CAMPAIGN

Be a Chooser 2025

The ask

Middlesex County, New Jersey, wanted more residents to vote and to know they have options. Working with the county's agency partners at Top Right and Gravity Global, L2C Studios produced Be a Chooser, a voting PSA built on one simple idea: how you vote is your choice.

What we made

A 30 second PSA and a 15 second cutdown for the 2025 general election, made for the county's broadcast, YouTube and social channels. Residents choose how they vote: by mail, early in person or on Election Day.

Results

Ran ahead of New Jersey's 2025 general election on the county's broadcast, YouTube and social channels. The county brought us back for 2026.

Credits

Client Middlesex County

Agency Top Right, Gravity Global

Production company L2C Studios

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