MIDDLESEX · CAMPAIGN

Be a Chooser

The ask

Middlesex County, New Jersey, wanted more residents to vote and to know they have options. Working with the county's agency partners at Top Right and Gravity Global, L2C Studios produced Be a Chooser, a voting PSA built on one simple idea: how you vote is your choice.

What we made

A 30 second PSA for the 2025 general election, made for the county's broadcast, YouTube and social channels. Residents choose how they vote: by mail, early in person or on Election Day.

For 2026, the county brought us back for a new Be a Chooser spot ahead of the November 3 general election.

Results

Two election cycles, two spots. The 2025 PSA ran ahead of New Jersey's general election, and the county returned for a new spot in 2026, released in September on its official channels.

Credits

Client Middlesex County

Agency Top Right, Gravity Global

Production company L2C Studios

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