NETFLIX · SOCIAL

Resort to Love

The ask

Netflix's Strong Black Lead team asked us to pitch two social concepts for Resort to Love, the Christina Milian romantic comedy, and deliver them in time for launch.

What we made

Two talent-driven pieces: The Ex-Factor with Sinqua Walls and Alexander Hodge, and Social Snapback with Karen Obilom and Christiani Pitts.

Each shipped as a 3 to 5 minute 16x9 edit with subtitles, a 30 second vertical cut for Reels, thumbnails and a custom graphics treatment.

Results

Pitch to final delivery in under three weeks, landing both pieces for the film's July 29, 2021, premiere on Netflix.

Credits

Client Netflix, Strong Black Lead

Creative director and post supervisor Jarred McGriff

Editor Jordan Crafton

Graphics Kevin Salgado, Nasara Abdimohamed

Coordinator Bianca B. Ortiz

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