NETFLIX · SOCIAL + POST

The Tweets Are Watching

The ask

Netflix's Strong Black Lead team came to us with a new social format: tell the story of Netflix's biggest shows through the tweets they set off. They needed a look, a graphics system and an edit that could repeat episode after episode.

What we made

We built the format from the ground up: branding, a pop-up tweet graphics package in the spirit of Pop-Up Video, and two launch episodes on Bridgerton and The Ultimatum.

Each episode shipped as a 2 to 3 minute 16x9 cut for YouTube, Twitter and Facebook, with vertical versions and stills for Instagram. We cleared every tweet with its author, then handed over the graphics as editable After Effects templates so other Netflix teams could make their own episodes.

Results

Netflix took the format and the template package to its other social channels. Two episodes delivered with every tweet rights-cleared.

Credits

Client Netflix, Strong Black Lead

Production and post L2C Studios

Creative lead Jarred McGriff

Editor Jordan Crafton

Graphics Kevin Salgado

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